Services

3D Visualisation

Specialist in interactive 3D.

Over 5 years experience in taking 2D CAD and engineering 3D models and turning them into interactive experiences.

The typical scenario is helping the artist or designer convey their work to non-technical clients. In many cases clients find looking at plans, layouts, markups just slightly too difficult to be comfortable with. They seldom say so and often there is no real alternative way so they just take the information as presented. But this really puts them at a disadvantage when they are trying to evaluate or critique the design. Again, as they have never seen an alternative, they struggle to see what the designer sees.

Creating an interactive experience is an aide to crossing the understanding gap. It is a complement to existing techniques, adding a way to view your design in a way that the client can get to grips with immediately.

There are a few different forms this can take. They can all be web delivered (so you don’t have to be with the client or share screens), they work on mobile devices as well (so the client can look at them at any time and share them with ease).

  • Interactive Panorama
    Think Google’s Street View.
    This is a series of high fidelity panoramic renders each from a fixed location.
    You can look around, but movement is restricted to the camera locations and there is no concept of interaction other than looking around.
    Web only.
  • Model View
    Technique used in some shopping sites.
    This is more than a series of images, it is your model in a web page.
    Full view control, rotate, pan, hotspots for information call out.
    It is dynamically generated which gives a slightly different look to pre-rendered images where there is full control of lighting and compositing. Uses PBR materials for realism.
    Works best for scenes where the view is always outside the model, which is most scenarios.
    Interaction is restricted to animations that are baked into the model.
    Natively supports Augmented Reality (AR) on mobile devices
    Web only.
  • Full Scene
    Based on a game engine framework.
    As Model View above, but with the ability to move the camera to any position in the scene and have extended interactions, such as door opening connected with events that are not pre-baked.
    Image fidelity depends on deployment.
    If targeting desktop then very high fidelity is available, but at the cost of needed to install locally.
    If targeting mobile or browser then there are some limitations on lighting finesse etc (see Model View), but delivery via a browser keeps version control in your hands and does not require local installation.
    Web and desktop (Windows only)
  • VR Scene
    As Full Scene but with the camera replaced by you and your headset.
    VR gives the impact of really being there and the chance for the client to grab and push things.
    Works well for larger scenes.
    Web delivered or local install into Quest headset.

There are practical and technical limitations to all these based on hardware and model complexity.

About Us

BLA Creative Ltd is a UK Ltd Company, registration number 15189256

We are based in Manchester, UK